Hair Essence
Shine, softness & frizz control — for all hair types.
- Smooths frizz and adds a glossy shine
- Lightweight — won't weigh hair down
- Adds a smoothing layer before heat styling
- Fragrance-free, naturally-derived oils
Free U.S. shipping on every order
Vegan & cruelty-free
No silicones, sulfates or parabens
Handmade in the USA, small batches
Hair Essence
1 bottle · $29.99
Shine, softness & frizz control — for all hair types.
The Hair Essence is where NORU begins. A lightweight blend of premium plant oils — camellia, argan, squalane, abyssinian and broccoli seed — that absorbs without weighing hair down. It smooths flyaways, adds a glossy finish, and adds a smoothing layer before heat styling. Fragrance-free, 100% vegan, cruelty-free, and handmade in small batches in the USA.
- Smooths frizz and adds a glossy shine
- Lightweight — won't weigh hair down
- Adds a smoothing layer before heat styling
- Fragrance-free, naturally-derived oils
What's inside
Camellia Oil
A lightweight oil that conditions and brings out shine.
Argan Oil
Softens and nourishes; naturally rich in vitamin E.
Squalane
Weightless, sugarcane-derived moisture that absorbs fast.
Broccoli Seed Oil
A plant-based alternative to silicone, for a smooth, glossy finish.
The method
- 01
Warm a few drops between your palms — 1–2 for fine hair, more for thick or curly.
- 02
Smooth through damp or dry mid-lengths and ends.
- 03
Use on dry hair to tame frizz and add shine throughout the day.
We recommend a quick patch test before first use — apply a little to the inside of your elbow and wait 24 hours, and discontinue use if any irritation occurs. Store in a cool, dry place out of direct sunlight; best used within 12 months.
Questions, answered
Yes — 100% vegan (including our sugarcane-derived squalane) and never tested on animals.
Yes, completely. We don't add any fragrance or essential oils — it's purely a blend of naturally-derived plant oils.
Not when used as directed. Start with 1–2 drops for fine hair and add more only if needed — a little goes a long way.
All hair types — straight, wavy, and curly — and everyone. It's lightweight enough for fine hair and nourishing enough for thick or textured hair.
Yes. It's gentle and free of harsh chemicals, so it's safe for color-, keratin-, and chemically-treated hair.
With daily use, a 30 ml bottle typically lasts 1–2 months, depending on your hair length and how much you use.
We recommend a quick patch test before first use — apply a little to the inside of your elbow and wait 24 hours, and discontinue use if any irritation occurs. Store in a cool, dry place, out of direct sunlight.
More, coming soon
We're starting with one product, made properly. The rest of the NORU range is in development — join the list to hear first.
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